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shacker010's Articles in Marketing Show All|Display Category|Title|Newest|Oldest Don't Get Hacked - Best Practices For Protecting Your Business! Don't Get Hacked You've seen it in the news - 40 million credit cards exposed! With all the news about web sites being hacked and cyber Thieves stealing credit card numbers and other personal data, It’s no wonder that some shoppers are still hesitant to provide Payment information online. You don't have to be. Is it enough that users trust you? Branding Yourself to Increased Profitability Successful Realtors know the importance of branding their Identities into the consciousness of the communities in Which they live, like the big boys; Pepsi, McDonald's, Burger King and other companies we know and have come to trust. Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap? Branding in printing When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more concrete definition of branding is the response that people have when they think about your business or company. The response may be in terms of emotional or intellectual aspect, depending on how the readers perceive them. Both ways, branding is the strong and consistent message that you impart and get through to the people. Branding Fiasco -- Better Be Who You Say You Are! Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation: I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of which I want. Just TRY to get a representative. I am instructed to dial another number. I am given three options. Hit 0 for operator and the disembodied voice says I have called after hours. The hours are 7am - 10-pm Monday- Fri. Eastern Standard Time. Fine. It is now 4am Monday in California. They should be open. By 4:30am in CA I have cal	Find Great Deals and Discounts in our New online store Sign Up to submit your articles Submit your Website to our NEW Directory for FREE Join Our Newsletter Submit Articles Member Login Top Authors Most Popular Articles Submission Guidelines Article RSS Feeds About Us Link to Us Contact Us Privacy Policy Terms of Service

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